About
About Woolies
Woolies is a New Zealand-owned baby care brand using the natural power of wool to make nappies, nappy pants and baby wipes, with wool sourced from New Zealand farms.
We believe the very best for your baby begins with nature. Nappies should be gentle on baby’s skin and kind to the world they’ll grow up in. Wool is breathable, cloud-soft and renewable. It keeps babies comfortable, and gives parents peace of mind.
For generations, New Zealanders have trusted wool to care for their families. We’re bringing that tradition into the everyday essentials of baby care, supporting NZ wool growers, celebrating Kiwi innovation, and creating premium baby essentials that parents can trust.
From our family to yours, welcome to Woolies. Crafted with care, woven with nature.
Mother (nature) knows best.
Safety, by design.
Every Woolies nappy is made for the most sensitive skin in the house. That means no chlorine, no formaldehyde, no latex, no lotions, no fragrances — just clean materials, dermatologically tested, and designed to be as safe as they are comfortable.
Different where it matters most.
At the heart of every Woolies nappy is a natural wool-based Acquisition and Distribution Layer, the part of the nappy that sits closest to baby’s skin. Where most nappies use synthetic plastics, ours uses renewably sourced New Zealand wool. The result is a layer that breathes, regulates temperature, and keeps moisture moving away from the skin.
Wool also contains lanolin, a natural oil that resists bacteria and helps prevent odour. It’s one of the reasons wool has been trusted next to skin for thousands of years.
Woolies Wipes
Made with the same care as our nappies. Plant-based fibres, purified water, and a thicker weave for the moments that need it. Dermatologically tested and designed for sensitive skin from day one.